Custom web development for Versatile Online Print Builder

B2C Extended team 2 months Web

Industry:

  • E-commerce

Category:

  • Extended team
  • Web development

Service:

  • Extended Team
  • Custom Web development

PartyCloudy is a multi-vendor marketplace where people can order custom prints and locate vendors offering specific printing services. Recently, the company decided to bridge the gap between designers and buyers. PartyCloudy planned to launch an online print builder that enables designers to create sketches and monetize their artwork. In the meantime, it let buyers choose designs and print them on clothing, mugs, or vinyl. To turn that concept into reality, PartyCloudy has involved the UppLabs team.

200K

clients

10K+

print providers

90%

provider retention rate

Client’s Challenges

Lack of tech expertise

The client approached UppLabs with an ambitious business plan to enhance their marketplace with an online print builder. However, they lacked the technical expertise to fully understand the project’s complexities. We offered the company comprehensive consulting services to ensure that the developed feature met the client’s expectations for performance and quality.

Tight budget

Since PartyCloudy needs to ensure that the online print builder truly adds value for their clients, the company treated this project as a proof of concept. They allocated a relatively small budget for the initiative. Considering the limited resources, assigning a full-fledged team to this project was challenging. Therefore, one of our experienced Full Stack Developers dedicated their expertise and effort to craft the feature.

Strict deadline

The development phase began at the start of the fall. Meanwhile, the client needed to get a ready-to-use feature before Halloween to meet customer demand during the peak season. This meant that the UppLabs team had to deploy the online print builder within just 2 months of the project’s start.

Data flow limitations

PartyCloudy operated an active marketplace using Shopify and aimed to deploy an online print builder on a separate website, because building it directly on Shopify was not feasible. Since seamless integration with the Shopify-based marketplace was critical, our team faced significant challenges in ensuring data migration and managing traffic flow.

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Approach, Solution, and Outcomes

Knowledge gap coverage

By offering the client detailed consulting on the prospects and technical details of the project, we ensured a clear understanding of each stage of the development cycle. The UppLabs team also guided the company on the maintenance actions required after rolling out the feature.

Robust online print builder

Despite the tight budget, the UppLabs team successfully delivered a high-quality and scalable print builder. This module enables designers to upload their images, create mockups, adjust positioning, design items, and much more. Users have found it a valuable addition to the core marketplace functionality.

Timely delivery

Given the need to launch the online print builder before the peak season began, we did our utmost to meet PartyCloudy’s expectations for timely delivery. Our Full-Stack Developer completed the project two weeks earlier than it usually takes when Shopify integration and data migration occur.

Smooth data flow

The UppLabs team used APIs for real-time data exchange, allowing seamless updates between the marketplace and the online print builder website. For data migration, we implemented a batch processing approach to efficiently handle large volumes of data without impacting system performance.

Business impact

  • 20%

    faster Time to Market

  • 500+

    daily users

  • 15%+

    in PartyCloudy income

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