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Full-cycle Product Development for Real Estate Startup
Industry:
- Real Estate
Category:
- MVP development
Service:
- MVP development
- Dedicated team
HomeToro is a real estate startup founded to simplify home buying & selling. Elevating the concept of conducting this process straight through their app, the client envisioned a platform that also empowers real estate agents to create property advertisements within the same ecosystem. With a concept and hypothesis in hand, HomeToro sought a vendor capable of transforming their vision into reality while validating its feasibility.
3
development phases
2
user groups
1
MVP
Client’s Challenges
Proof of Concept
With only a raw concept and initial market exploration, the client needed a tech ally with the expertise to shape their ideas into detailed requirements and then craft them into a functional, top-tier software solution. This journey required a deep understanding of market dynamics, user expectations, and the latest technologies.
Time & Budget Limitations
Recognizing the market’s competitive nature, the client understood the urgency of validating their hypotheses ASAP. To achieve this, they decided to launch MVP (Minimum Viable Product) first, firmly believing that even this process could be streamlined and accelerated but having yet to learn how to do it.
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Talk to usApproach, Solution, and Outcome
Reference Solution Implementation
To speed up and cost-optimize the MVP launch, the UppLabs team offered to integrate our tried-and-tested out-of-box real estate solution into the project. With prebuilt core features onboard, the team gained the ability to focus on adding unique enhancements (like the marketing activities automation feature) and fine-tuning the product before the MVP launch. This strategic move led to an 2x acceleration in the launch timeline and an 3x cost reduction.
Feedback-Driven Product Enhancement
After introducing the client’s MVP product to the market and winning several broker agencies right away, our focus shifted to actively enhancing the platform. Working with the client’s customer support team, our specialists developed a robust methodology for evaluating and validating user feedback. This allowed us to concentrate on integrating the most pivotal insights, thus evolving the min viable product into a max user-centric solution.
Technology stack
Business impact
-
3x
cost optimization
-
1
MVP launch
-
2x
faster time to market
