Team extension for cricket metaverse

Industry:

Entertainment

Category:

Mobile app
Web App

Service:

Software development
Web development
Mobile development
Extended Team

About the project

FanCraze is a leading online marketplace for NFT-based sports trading collectibles. The company builds a Metaverse of Cricket to deliver digital assets, gaming, utilities, and real-world experiences for fans from 144 countries to engage interactively. FanCraze recently launched the second product version in beta. To enhance the platform’s functionality and uplift scalability in 8 months, the company decided to involve the UppLabs team.

$100M+

funding raised

25K+

collectibles available

144

countries covered

Client’s Challenges

Lack of in-house expertise

The company set a goal to launch FanCraze 2.0. They aimed to add new features, making the platform more engaging and user-friendly. A team of 30+ developers on the client’s side focused on building the core functionality. Meanwhile, FanCraze’s leaders saw the value in involving outsourcing experts to cover the resource gap and enrich the platform with several advanced features in a fraction of the time.

Design gap

One of the biggest challenges for the FanCraze team was working on product design. Since the company strove to speed up Time-to-Market, they focused primarily on feature development. At some point, FanCraze also recognized the need to enhance the design part to deliver the holistic experience their users deserve. The company wanted to combine radical design simplification with broad functionality to make the platform both versatile and user-friendly.

Limited scalability

FanCraze’s system in beta has a limited number of users. The company needed to ensure unlimited platform scalability from day one after the official release to process thousands of requests simultaneously and achieve uninterrupted operation. Preparing the system for spikes was crucial to prevent scalability issues and a drop in user engagement.

Strict deadline

FanCraze planned to roll out crucial product updates, such as Picks, Seasonal Flash Prizes, and Sets, before the ICC Men’s Cricket World Cup 2023. That event was a litmus paper for the company regarding user engagement in new betting and gamification functionality. Consequently, the tight 8-month schedule made developers do their best to ensure users had more opportunities in time.

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UppLabs’ Solutions

Successful app redesign

UppLabs developers improved the existing design to make the user journey easier. Collaborating closely with the FanCraze team, we developed an intuitive interface that allows users to navigate the system effortlessly. One of the core contributions to this process was the creation of a Help Center with video tutorials and FAQs to help users at each stage of their interaction with a platform.

Advanced functionality

Due to relevant expertise and knowledge, our team supported FanCraze in the development of core product features such as:

Sets and collections
Two brand new cricket collectible games
Crafting and upgrading collectibles
Fractionalization of marquee collectibles
Collectible auctions

Some features were upgraded, and others were created from scratch to deliver more monetization opportunities for users.

Unlimited scalability

Enhancements on the backend and infrastructure layers enabled better product scalability. Now, FunCraze ensures greater audience coverage and reach. The platform serves over 60,000 active users in beta and processes thousands of requests simultaneously. The upgraded version of the product will also be capable of handling spikes in user traffic seamlessly.

Fruitful cooperation

The UppLabs team surpassed FunCraze’s expectations by providing exceptional expertise and delivering high-quality software. As a result, our specialists continue to support the company beyond the initial project scope.

Technology stack

React Native

React.js

React Redux

JavaScript

Node.js

Business impact

100%

implemented app redesign
50%+

app features and possibilities
60K+

active users covered
2.0

version of beta released