Enterprise

Reimagining an Enterprise Product for the AI Era

Complete product redesign discovery for an enterprise platform — modernizing UX, adding AI capabilities, and creating a phased migration roadmap.

20 interviews

Deep user insight driving every decision

5 AI features

Identified and prioritized

12-month roadmap

Phased migration plan

Board-approved

Roadmap and budget greenlit

// The Challenge

What We Were Solving

An enterprise SaaS product built in 2015 was losing customers to modern competitors. The UI was dated, there were no AI features, and adding new capabilities required 6+ months of development.

// Our Approach

How We Built It

01

Conducted user research: 20 customer interviews + heatmap analysis of current product usage

02

Designed a modern UI system with component library and design tokens

03

Identified 5 high-impact AI features based on user pain points and competitive analysis

04

Created a phased redesign roadmap: incremental migration without disrupting existing users

// Key Features

What We Delivered

  • Comprehensive user research and analytics
  • Modern UI/UX design system
  • AI feature identification and prioritization
  • Phased migration strategy
  • Component library and design tokens
  • Development cost estimates per phase

// Technology Stack

Built With

FigmaDesign SystemsAI ArchitectureMigration StrategyUser ResearchAnalytics

// Related Service

Discovery Phase

Discovery Phase & Product Strategy

A 2-4 week deep dive that turns your idea into a validated product plan — with clear scope, architecture, timeline, and budget. De-risk your project before spending a dollar on development.

Learn More

// Results

Measurable Impact

20 interviews

Deep user insight driving every decision

5 AI features

Identified and prioritized

12-month roadmap

Phased migration plan

Board-approved

Roadmap and budget greenlit

// Build Something Similar

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